Protect the value behind every real visit.
IVTB helps publishers identify risky traffic, apply proportionate controls and understand every decision—without turning site protection into another full-time job.
Built for the realities of modern publishing
Traffic controls without the black box.
See what IVTB observed, choose how your site responds and keep the final policy in your hands.
Risk signals that stay useful
Combine edge context with specialist IP intelligence, then translate the result into a clear action instead of exposing raw provider noise.
Proportionate responses
Allow, observe, challenge, redirect or block according to the risk and the policy you approve.
Fast by architecture
Signed short-lived decisions and edge caching reduce repeat checks while strict budgets contain provider cost.
Operational visibility
Review usage, provider health, recent decisions and site status from a workspace built for action—not dashboards for dashboard’s sake.
Protection that fits into your stack.
Get the foundations right first: prove the domain, install one versioned script, then move from observation to active controls with evidence.
Create your workspace-
01
Verify your site
Add a unique DNS record so IVTB knows the domain is yours to protect.
-
02
Install one small snippet
Place the versioned client on your site and confirm live traffic from the dashboard.
-
03
Review, then protect
Start in log-only mode, understand the signal, and activate the policy that fits your risk appetite.
Security controls you can reason about.
IVTB minimises the traffic data it needs, isolates publisher accounts and keeps sensitive provider credentials on the server.
- ✓Minimal browser storageShort-lived signed decisions; no IVTB advertising cookie.
- ✓Fail-safe operationsProvider limits, circuit breakers and log-only degradation.
- ✓Clear accountabilityAudit events for sensitive account and billing changes.
Start lean. Scale with evidence.
Every eligible verified account starts with a cardless three-day trial. Paid plans are billed monthly in GBP.
£29/month
For one publisher site establishing reliable traffic controls.
- ✓1 protected site
- ✓100,000 traffic evaluations
- ✓5,000 intelligence checks
- ✓Usage and decision visibility
£69/month
For teams expanding protection across a small portfolio.
- ✓Up to 3 protected sites
- ✓400,000 traffic evaluations
- ✓12,000 intelligence checks
- ✓Assisted policy review
£129/month
For larger portfolios that need a capacity review before activation.
- ✓Up to 10 protected sites
- ✓1,000,000 traffic evaluations
- ✓25,000 intelligence checks
- ✓Capacity and rollout review
Included limits reset monthly. Pilot overage billing is disabled. Prices exclude applicable tax. Full terms are shown before purchase.
Know what you are installing.
Still evaluating? Email support@ivtb.uk and we will walk through your use case.
Does IVTB guarantee that every invalid visit is blocked?+
No. Traffic-risk signals are probabilistic. IVTB helps you combine signals and apply configurable controls, but no provider can guarantee perfect classification.
Will IVTB slow down my website?+
The client is designed for edge delivery and uses short-lived signed decisions to avoid unnecessary repeat checks. Actual performance depends on visitor location, network and configuration, so you should validate it on your own site before active enforcement.
Can I observe traffic before blocking anything?+
Yes. New trials begin with conservative controls and support log-only operation, so you can review behaviour before choosing stronger responses.
Do I need a payment card for the trial?+
No. The three-day trial starts after email and domain verification for eligible accounts. A payment method is only required when you choose a paid plan.
Make traffic quality visible.
Verify one domain, install one snippet and start with a clear three-day view of your traffic.